We were involved in the initial meeting with the client to discuss what the station was all about, & to find out what they were ideally looking for in their new identity. We worked closely with Transmission to come up with a new, catchier name for the station, & then ultimately chose 3 directions to take for the new logo.
MCR 106.6 FM
- the commonly used acronym for Manchester
- MCR106.6 FM already being used on digital displays
- acronym can also stand for Manchester Community Radio
We each worked on different ideas for the themes of Freedom, Diversity & Character - from very basic sketches right up to finished pieces. Unfortunately, client feedback was very limited throughout, & due to the timescale & financial limits of our time there (as a voluntary project during term time), we were unable to proceed on to the promotional side of the project.
Transmission now inform us that the client may be significantly delaying or even dismissing the rebranding altogether - so we are free to post this work as a 'proposal' or 'pitch'. & hey, if anything does ever come of it, you saw (some of it) here first!
please bear in mind this is pretty much the first logo work I ever did & it took me some time to grasp...
the freedom stuff I did (below) was too scriptive or restricted, the character one maybe a bit too literal, and that little diversity one not diverse enough!
In the end, I designed the diversity logo - based on the idea of the different character's fonts being the different personalities the station brought together. However our given restrictions were 'no rainbows, not pink, no uniform boxes', & obviously the final logos had to work in black & white as well, so some alterations had to be made...
